Combine the tomatoes and shallots in a blender. Puree until smooth.
Pour through a strainer into a soup pot. Use the back of a spoon to push the puree through the strainer, separating the seeds.
Measure the vodka and vegetable broth and pour some into the blender to clean out the puree. Pour this through the strainer. Pour the remaining liquid through the strainer to clean the seeds.
Stir the tomato puree and cook over medium heat. Bring to a boil and then cook for 5 additional minutes.
Remove from heat, add the pepper, salt, Worcestershire sauce and celery salt. Allow to cool, then chill for at least 4 hours.
Add an ice cube or two to your bowl before garnishing. Garnish with a dash of hot sauce, a celery stalk, and a pinch of horseradish and diced olives.